【私感】ファストファッションの時代は終わりか?

ちょっと気になるニュースがありましたので、シェアと私感を書いていこうと思います。

それは、ファストファッションが日本で下火になりつつあるという話題。

皆さんご存知のユニクロは厳密にはファストファッションではなく、H&MやGAP、ZARAなどがファストファッションのブランドとしては有名ですね。

H&M

「ファストファッションの時代が終わる」というニュース

近年、日本国内のファッション業界を席巻し続けてきたファストファッションの勢いに陰りが見え始めているようだ。中国メディア・捜狐は23日、海外大手ファストファッションブランドの日本国内店舗の閉鎖が相次いだことを紹介し「ファストファッションは日本で下火になったのか」とする記事を掲載した。

記事は、このほどH&Mの系列ブランドMONKIが日本国内店舗を閉鎖し、日本から撤退することが明らかになったと紹介。また、米国最大ブランドGAPが手掛けるブランドOLD NAVYも日本国内にある53店舗を来年初めまでに閉店させることを発表していると伝えた。

そのうえで、ファストファッションブランドが相次いで日本市場から撤退する背景について、第2四半期のGDP成長率が予想を下回るなど、日本経済が苦境を脱していないことを挙げた。また、アベノミクスによって進んだ円安が輸出を促進した一方で、縫製工場のある中国や東南アジアでの加工コストを増大させ、ファストファッション最大の武器であるコストパフォーマンスが損なわれたこと、そして、主力購買層である日本の若者の消費意欲が高まらないことも理由として挙げている。

このほか、やはりアベノミクスによって地価が上昇し、一等地である東京・銀座をはじめとする店舗の賃料が上昇したことも経営を圧迫していると指摘。そして、日本の店舗閉鎖を決めたブランドが、今後は中国大陸や欧米市場に経営資源を集中させる意向を示していることを併せて紹介した。記事はその一方で、「問題は、日本と同じように経済成長が鈍化し、コストが上昇し、競争が激しくなっており、なおかつ不動産価格が猛烈に上昇している中国市場が、本当により良い場所なのかということだ」と疑問を投げかけている。

記事は、経済的な側面から外資ファストファッションブランドによる日本撤退の背景について紹介しているが、そこには日本の消費者が持つ消費志向の変化については言及されていない。生地や縫製のコストダウンを図ることで、最新の流行を取り入れた新作を次々と低価格で出し続けるというファストファッションの形態や、製品のクオリティに、一部の消費者が「胃もたれ」を起こし始めていることはないのだろうか。

サーチナより http://news.searchina.net/

【私感】景気の悪さが、消費者を「長く使える物」に向かわせている

僕は基本的にはこの記事に賛同です。

特に最新の流行をロープライスで続けざまに発表していくスタイルや、コストダウンしたクオリティは、ちょうど脂ぎったケミカルなファースフードのようで、これに胃もたれを起こし始めている人は多いと思います。

最近ではユニクロがフレンチリネンやメリノウールなど、自然素材に力をいれていることもあって、日本の消費者は服の素材や品質に関して少なくとも「表面的」には厳しくなっていると思います。

言わせてもらえばユニクロのフレンチリネンなんか、「値段にしては良い」というくらいで、特別驚くような質の良さじゃないです。またメリノウールはいわばウールの種類のようなもので、質が良いという保証ではありませんし、その品質は3rdクオリティといったところですよ。

でもそうは言っても、人工的な素材ばかりを用いるファストファッションよりも、そういった素材に力を入れたユニクロ等を皆が選んでいるのは、景気が低迷気味だからこそ長く使える質の良いものにだけお金を出したい、という意識があるように感じますね。

そう考えれば、どんどん使い捨てで新しいものを登場させるファストファッションは、そういった消費者とは別の道を進んでいるようです。

【私感】日本はファッションも二極化している

12_KITON-SS15_MAN-054

ニュースではことあるごとに景気が低迷しているとか、そういうふうに書いていますが、それと同時に富裕層も増えていることを考えるべきだと思います。

例えばイタリアファッションはかなり流行っていますけど、この世界ではジャケット10万円はあたり前。靴に5〜6万円は最低の予算ですし、シャツが3万円します。多くの人が20万円といったものに手を出し、高いものでは40万円以上のものも売れています。

こういうジャンルのファッションが流行っているということは、それなりに富裕層がいるということです。これらのジャンルは数年前にはまだそれほど注目されていませんでしたから、最近になってこういう消費者の層が活発になっているんじゃないでしょうか。

今回のニュースを考えても、日本はファッションも二極化しつつあるのだと思います。

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  71. Have you ever thought about including a little bit more than just your articles? I mean, what you say is valuable and all. Nevertheless imagine if you added some great graphics or videos to give your posts more, “pop”! Your content is excellent but with images and clips, this blog could certainly be one of the greatest in its niche. Terrific blog!

  72. Today, I went to the beach front with my kids. I found a sea shell and gave it to my 4 year old daughter and said “You can hear the ocean if you put this to your ear.” She put the shell to her ear and screamed. There was a hermit crab inside and it pinched her ear. She never wants to go back! LoL I know this is totally off topic but I had to tell someone!

  73. My spouse and I absolutely love your blog and find most of your post’s to be what precisely I’m looking for. Would you offer guest writers to write content for you? I wouldn’t mind creating a post or elaborating on many of the subjects you write related to here. Again, awesome web site!

  74. Have you ever considered publishing an ebook or guest authoring on other sites? I have a blog based upon on the same information you discuss and would love to have you share some stories/information. I know my readers would appreciate your work. If you’re even remotely interested, feel free to send me an e-mail.

  75. Hi there this is somewhat of off topic but I was wanting to know if blogs use WYSIWYG editors or if you have to manually code with HTML. I’m starting a blog soon but have no coding skills so I wanted to get guidance from someone with experience. Any help would be enormously appreciated!

  76. Hmm it seems like your site ate my first comment (it was extremely long) so I guess I’ll just sum it up what I had written and say, I’m thoroughly enjoying your blog. I too am an aspiring blog writer but I’m still new to the whole thing. Do you have any tips for rookie blog writers? I’d really appreciate it.

  77. Howdy, i read your blog from time to time and i own a similar one and i was just wondering if you get a lot of spam remarks? If so how do you reduce it, any plugin or anything you can suggest? I get so much lately it’s driving me mad so any assistance is very much appreciated.

  78. Howdy! I know this is kinda off topic but I was wondering which blog platform are you using for this site? I’m getting sick and tired of WordPress because I’ve had issues with hackers and I’m looking at alternatives for another platform. I would be great if you could point me in the direction of a good platform.

  79. Howdy would you mind sharing which blog platform you’re working with? I’m planning to start my own blog in the near future but I’m having a difficult time deciding between BlogEngine/Wordpress/B2evolution and Drupal. The reason I ask is because your layout seems different then most blogs and I’m looking for something unique. P.S Sorry for being off-topic but I had to ask!

  80. This design is wicked! You most certainly know how to keep a reader entertained. Between your wit and your videos, I was almost moved to start my own blog (well, almost…HaHa!) Excellent job. I really enjoyed what you had to say, and more than that, how you presented it. Too cool!

  81. Have you ever considered about adding a little bit more than just your articles? I mean, what you say is fundamental and all. But just imagine if you added some great graphics or video clips to give your posts more, “pop”! Your content is excellent but with images and videos, this website could certainly be one of the greatest in its field. Good blog!

  82. Howdy would you mind sharing which blog platform you’re using? I’m looking to start my own blog in the near future but I’m having a difficult time choosing between BlogEngine/Wordpress/B2evolution and Drupal. The reason I ask is because your design and style seems different then most blogs and I’m looking for something unique. P.S My apologies for getting off-topic but I had to ask!

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  87. Hey there, I think your site might be having browser compatibility issues. When I look at your website in Safari, it looks fine but when opening in Internet Explorer, it has some overlapping. I just wanted to give you a quick heads up! Other then that, excellent blog!

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  90. Good day! I know this is kinda off topic but I’d figured I’d ask. Would you be interested in exchanging links or maybe guest authoring a blog post or vice-versa? My blog discusses a lot of the same subjects as yours and I feel we could greatly benefit from each other. If you might be interested feel free to shoot me an e-mail. I look forward to hearing from you! Excellent blog by the way!

  91. Do you mind if I quote a few of your articles as long as I provide credit and sources back to your website? My blog site is in the very same niche as yours and my visitors would really benefit from a lot of the information you present here. Please let me know if this okay with you. Many thanks!

  92. Greetings from Los angeles! I’m bored at work so I decided to check out your website on my iphone during lunch break. I enjoy the knowledge you present here and can’t wait to take a look when I get home. I’m surprised at how quick your blog loaded on my mobile .. I’m not even using WIFI, just 3G .. Anyways, excellent site!

  93. Hello there! I know this is kinda off topic but I’d figured I’d ask. Would you be interested in exchanging links or maybe guest authoring a blog article or vice-versa? My blog addresses a lot of the same topics as yours and I feel we could greatly benefit from each other. If you’re interested feel free to shoot me an e-mail. I look forward to hearing from you! Wonderful blog by the way!

  94. Howdy! I know this is somewhat off-topic but I needed to ask. Does operating a well-established blog like yours take a lot of work? I’m completely new to blogging however I do write in my diary on a daily basis. I’d like to start a blog so I can easily share my personal experience and views online. Please let me know if you have any kind of suggestions or tips for new aspiring blog owners. Appreciate it!

  95. Fantastic blog you have here but I was wondering if you knew of any community forums that cover the same topics discussed here? I’d really love to be a part of community where I can get feed-back from other knowledgeable individuals that share the same interest. If you have any recommendations, please let me know. Bless you!

  96. Today, while I was at work, my sister stole my apple ipad and tested to see if it can survive a 25 foot drop, just so she can be a youtube sensation. My apple ipad is now destroyed and she has 83 views. I know this is entirely off topic but I had to share it with someone!

  97. Today, while I was at work, my sister stole my apple ipad and tested to see if it can survive a thirty foot drop, just so she can be a youtube sensation. My apple ipad is now destroyed and she has 83 views. I know this is completely off topic but I had to share it with someone!

  98. Woah! I’m really digging the template/theme of this blog. It’s simple, yet effective. A lot of times it’s challenging to get that “perfect balance” between user friendliness and visual appeal. I must say you’ve done a amazing job with this. Also, the blog loads extremely fast for me on Opera. Exceptional Blog!

  99. Today, I went to the beach with my kids. I found a sea shell and gave it to my 4 year old daughter and said “You can hear the ocean if you put this to your ear.” She placed the shell to her ear and screamed. There was a hermit crab inside and it pinched her ear. She never wants to go back! LoL I know this is completely off topic but I had to tell someone!

  100. Hey! I know this is kinda off topic but I was wondering which blog platform are you using for this site? I’m getting sick and tired of WordPress because I’ve had problems with hackers and I’m looking at alternatives for another platform. I would be great if you could point me in the direction of a good platform.

  101. Today, I went to the beach with my kids. I found a sea shell and gave it to my 4 year old daughter and said “You can hear the ocean if you put this to your ear.” She placed the shell to her ear and screamed. There was a hermit crab inside and it pinched her ear. She never wants to go back! LoL I know this is entirely off topic but I had to tell someone!

  102. My developer is trying to convince me to move to .net from PHP. I have always disliked the idea because of the expenses. But he’s tryiong none the less. I’ve been using WordPress on numerous websites for about a year and am nervous about switching to another platform. I have heard fantastic things about blogengine.net. Is there a way I can import all my wordpress posts into it? Any kind of help would be really appreciated!

  103. Greetings from Carolina! I’m bored to tears at work so I decided to check out your website on my iphone during lunch break. I enjoy the knowledge you provide here and can’t wait to take a look when I get home. I’m amazed at how fast your blog loaded on my mobile .. I’m not even using WIFI, just 3G .. Anyhow, fantastic blog!

  104. I was wondering if you ever considered changing the structure of your website? Its very well written; I love what youve got to say. But maybe you could a little more in the way of content so people could connect with it better. Youve got an awful lot of text for only having 1 or two images. Maybe you could space it out better?

  105. Write more, thats all I have to say. Literally, it seems as though you relied on the video to make your point. You obviously know what youre talking about, why throw away your intelligence on just posting videos to your weblog when you could be giving us something enlightening to read?

  106. I would like to thnkx for the efforts you have put in writing this blog. I’m hoping the same high-grade blog post from you in the upcoming as well. In fact your creative writing skills has inspired me to get my own site now. Actually the blogging is spreading its wings quickly. Your write up is a good example of it.

  107. Hmm it looks like your blog ate my first comment (it was super long) so I guess I’ll just sum it up what I wrote and say, I’m thoroughly enjoying your blog. I too am an aspiring blog blogger but I’m still new to everything. Do you have any helpful hints for novice blog writers? I’d genuinely appreciate it.

  108. My developer is trying to persuade me to move to .net from PHP. I have always disliked the idea because of the expenses. But he’s tryiong none the less. I’ve been using WordPress on several websites for about a year and am anxious about switching to another platform. I have heard good things about blogengine.net. Is there a way I can import all my wordpress posts into it? Any kind of help would be greatly appreciated!

  109. My programmer is trying to persuade me to move to .net from PHP. I have always disliked the idea because of the costs. But he’s tryiong none the less. I’ve been using Movable-type on numerous websites for about a year and am nervous about switching to another platform. I have heard very good things about blogengine.net. Is there a way I can transfer all my wordpress content into it? Any help would be greatly appreciated!

  110. Great blog! Do you have any recommendations for aspiring writers? I’m planning to start my own website soon but I’m a little lost on everything. Would you recommend starting with a free platform like WordPress or go for a paid option? There are so many choices out there that I’m totally overwhelmed .. Any tips? Appreciate it!

  111. Hey this is kind of of off topic but I was wanting to know if blogs use WYSIWYG editors or if you have to manually code with HTML. I’m starting a blog soon but have no coding know-how so I wanted to get guidance from someone with experience. Any help would be enormously appreciated!

  112. Good day! This is kind of off topic but I need some help from an established blog. Is it difficult to set up your own blog? I’m not very techincal but I can figure things out pretty fast. I’m thinking about creating my own but I’m not sure where to begin. Do you have any tips or suggestions? Thanks

  113. Greetings! I know this is somewhat off topic but I was wondering which blog platform are you using for this website? I’m getting fed up of WordPress because I’ve had issues with hackers and I’m looking at options for another platform. I would be great if you could point me in the direction of a good platform.

  114. Admiring the dedication you put into your site and in depth information you offer. It’s great to come across a blog every once in a while that isn’t the same out of date rehashed material. Excellent read! I’ve saved your site and I’m adding your RSS feeds to my Google account.

  115. Hmm it looks like your blog ate my first comment (it was extremely long) so I guess I’ll just sum it up what I had written and say, I’m thoroughly enjoying your blog. I too am an aspiring blog blogger but I’m still new to the whole thing. Do you have any helpful hints for inexperienced blog writers? I’d definitely appreciate it.

  116. I do not know whether it’s just me or if everybody else experiencing problems with your website. It appears as if some of the written text within your content are running off the screen. Can somebody else please provide feedback and let me know if this is happening to them too? This may be a issue with my web browser because I’ve had this happen previously. Thank you

  117. Hello superb blog! Does running a blog like this take a large amount of work? I have no expertise in computer programming however I had been hoping to start my own blog in the near future. Anyway, should you have any suggestions or techniques for new blog owners please share. I know this is off subject nevertheless I simply needed to ask. Many thanks!

  118. Hi there would you mind stating which blog platform you’re working with? I’m going to start my own blog soon but I’m having a tough time selecting between BlogEngine/Wordpress/B2evolution and Drupal. The reason I ask is because your design seems different then most blogs and I’m looking for something unique. P.S Apologies for being off-topic but I had to ask!

  119. I’m really enjoying the theme/design of your weblog. Do you ever run into any web browser compatibility problems? A couple of my blog audience have complained about my blog not operating correctly in Explorer but looks great in Opera. Do you have any suggestions to help fix this issue?

  120. Please let me know if you’re looking for a writer for your site. You have some really good articles and I think I would be a good asset. If you ever want to take some of the load off, I’d absolutely love to write some material for your blog in exchange for a link back to mine. Please blast me an email if interested. Many thanks!